This year’s theme of Women’s History Month is “providing healing, promoting hope”. According to National Women’s History Alliance it is, “both a tribute to the ceaseless work of caregivers and frontline workers during this ongoing pandemic and also a recognition of the thousands of ways that women of all cultures have provided both healing and hope throughout history.”
Women have historically chosen careers in service based industries that also tend to pay less. I love this article from Forbes that busts the myths on pay and these career choices.
Let’s do our part to support women entrepreneurs, female founders, and contribute to minimizing the pay gap. Here are 5 ways you can support Women Owned Businesses!
1. Share them on social media
Word of mouth is the best referral source still. So don’t keep your favorite female entrepreneurs a secret! Write a testimonial or give them a public review. Share their products on your social media stories.
Share the handles of your favorite women entrepreneurs with us and we will feature them on our social media over the next couple of weeks!
2. Shop small/Buy their products
Obviously :) And if shopping or buying the products of your favorite women business owners isn’t in the cards, don’t underestimate the value of referring business to your friends and family! Encouraging others to utilize women owned businesses can have a huge ripple effect!
3. Invest in women entrepreneurs
A recent report on the State of Female Entrepreneurship from Visa finds that 79 percent of entrepreneurial women feel more empowered than they did just five years ago. However, 66 percent of them still report significant challenges in securing the funding they need.
If you are in a place to invest, explore women owned businesses!
4. Offer support services
Maybe you can’t invest but you can invest your time! Offer to mentor or invite them to meet your network. You can also offer your complimentary services in your special skills areas like legal advice, marketing resources, or maybe even tech support.
5. Educate yourself
Learn about how women before you paved the way for other women's success and triumphs. Consider where the hurdles are still ahead of women and help chip away at that glass ceiling. Check out more here and if you're curious how Women’s History Month became a ‘thing’ you can read about it in this article.